This project is not about giving Eclipse another brochure website.
The goal is to build a website designed to:
Get found on Google → Get discovered through AI search → Build trust & Authority → Capture potential students → Nurture those leads through the CRM → Sell more courses
The website currently has two major weaknesses:
Visibility: potential students are barely finding Eclipse through organic Google search and AI search.
Conversion: when people do reach the website, it is not doing enough to turn that traffic into enquiries and course sales.
The SEO report we reviewed shows that none of the 16 important keywords being monitored are currently in Google's Top 20.
The strongest positions are:
#21, roughly page 3 of Google
#23, roughly page 3
#27, roughly page 3
#31, roughly page 4
are 100+
For most of these searches, Eclipse is effectively invisible organically.
Potential customers overwhelmingly concentrate on the first pages of Google.
Very few people are going to search through page 3, page 4 or ten pages of results looking for a training provider.
So simply "ranking somewhere" is not enough.
Eclipse needs to rank where potential students can actually find it.
Eclipse's Google Business Profile is performing strongly.
At present, much of the visibility is coming through the Business Profile, with potential customers then moving from Google Maps to the website.
That is positive, but Eclipse should not have to depend almost entirely on one source of search visibility.
The website itself needs to become capable of generating business.
There is another increasingly important visibility problem: AI search.
From the searches currently being monitored, Eclipse has very limited AI visibility.
The rebuilt website will therefore be designed not only around traditional Google SEO, but also around helping AI-powered search platforms clearly understand:
We need to build for today's search and tomorrow's search.
Visibility alone will not solve the sales problem.
Once somebody reaches the website, the website needs to convince them that Eclipse is the right training provider.
The rebuilt site will therefore place much greater emphasis on:
Trust → Authority → Course benefits → Clear calls to action → Enquiry → Sale
Because you only paid for the current website earlier this year, I do not believe it makes sense to charge you to reinvent the Eclipse brand again unnecessarily.
We will retain the current:
The budget will instead be focused on the things that can actually affect business performance.
The project covers approximately 47 existing pages, including Eclipse's main website pages and course pages.
Rather than simply copying them onto a new platform, they will be rebuilt around a stronger structure for:
SEO + AI visibility + conversion + course sales
SEO will not be added afterwards as an afterthought.
It will form part of the website architecture from the beginning.
The rebuild will include:
The website will also be structured to improve Eclipse's chances of being understood and referenced by AI-powered search.
This includes:
The website needs to function as a commercial system, not simply an information site.
We will create the infrastructure for:
The objective is simple:
More of the people visiting Eclipse should become paying students.
The new website will include a CRM at no additional charge.
This gives Eclipse a proper system for managing potential students instead of relying primarily on spreadsheets.
Website enquiries can be:
Captured → Organised → Tracked → Followed up
This means we are not only generating leads. We are also building the infrastructure needed to manage and nurture them properly.
A potential student may not purchase a course during their first visit.
The website and CRM will therefore be designed so Eclipse can:
This is a major difference between a brochure website and a lead-generation system.
The website will launch with strong SEO and AI-search foundations already built in.
Immediately after launch we will:
Google needs time to crawl and reassess a rebuilt website, so results do not appear overnight.
We will monitor rankings weekly to see how the new website is progressing.
Building the website correctly gives Eclipse a significantly stronger foundation.
But SEO does not end when a website launches.
Competitors continue improving, search behaviour changes, Google evolves and AI search is developing rapidly.
The initial optimisation is included in the rebuild.
If we later decide that particular searches need a stronger or faster push, Eclipse can add ongoing Website SEO + AI Search Optimisation.
This is completely optional.
Our normal price for:
Website SEO + AI Search Optimisation
is:
Standard rate
We are introducing a new benefit for clients who use more than one monthly ALNUR service.
Where a client has two monthly services, the cheaper additional monthly service is charged at 50% of its normal price.
As an existing client, Eclipse would therefore qualify for £250 per month instead of £500 per month.
This would only be added if we agree that ongoing optimisation is needed.
A website project of this scope would normally be:
Standard project price
Your preferred existing-client price
However, Eclipse is already an existing client, and I also understand that you only paid for the current website earlier this year.
This is not our normal pricing structure for a project of this size.
I am making the adjustment specifically because of our existing relationship and the current situation at Eclipse.
I also do not want you to have to find £3,000 upfront when you were not expecting to replace the website again so soon.
To start the project:
Then you can choose:
4 monthly payments of £500
8 monthly payments of £250
Total project cost remains £3,000.
Offering payments spread this far is not something we would normally do for a project of this type, but I want to make the rebuild manageable for Eclipse given the circumstances.
The agreed £3,000 covers the rebuild of approximately 47 existing pages within the agreed scope.
It includes up to 2 rounds of reasonable content and layout amendments before launch.
Any additional:
will be discussed and quoted separately before work begins.
We are not building Eclipse another website simply so it looks different.
We are building a system designed to:
Eclipse School of Beauty & Aesthetics